News on Advertising

Liberal-leaning religious groups are launching radio ads in five states this week in which local pastors urge senators to back efforts to overhaul the nation's health care system. In the ads, the religious leaders discuss the moral reasons for making health care more affordable. They are being sponsored by national and local groups including Faith in Public Life, Faithful America, the PICO National Network and Catholics in Alliance for the Common Good. While participants said they are ...

A coalition of consumer organizations is calling for several changes to the Federal Trade Commission's (FTC) Fuel Economy Advertising Guide, with the aim of giving consumers more information. Published, consistent and fully disclosed fuel economy ratings are a significant factor in the ability of consumers to make informed vehicle purchase decisions, according to the groups, which include Consumer Federation of America, Consumer Action and Consumers for Auto Reliability and Safety. "Not only do consumers need a reliable and clear mechanism to assess ...

PARIS (Reuters) - Advertising on mobile phones should really take off within two to three years, driven by new applications on smartphones and the growing popularity of social networks such as Facebook. Executives, who attended last week's Cannes Lions 2009 ad festival, told Reuters that emerging economies were also promising though the lack of a global mobile phone standard could be a brake to speedy development. As more consumers embrace new technologies and devices such as smartphones, personified by Apple's iPhone, mobile advertising is seen growing at an annual ...